Questions should be clear and specific, they should also give clear instructions on how to answer. Ordering of the questions are also important.
Two types of response:
Qualitative
- Deals with descriptions - can be observed but not measured.
- Understand underlying reasons.
- Unstructured or semi-structured techniques.
Quantitative
- Deals with numbers - measure incidence.
- Structured techniques.
We were ask to revisit user testing questions from the video prototype and distinguish which are qualitative and quantitative.
- Can you understand the concept? quantitative
- How would you rate the concept? quantitative
- How would you rate the video? quantitative
- Would you play this game? qualitative
- Can you suggest a better name for this game? qualitative
- What features can be improved for the concept and how? qualitative
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